Fernando Aguiar / Copywriter
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Italian Football Federation - The new national crest

Galp is a fuel and energy company based in Portugal. They have an unusual Trainee Program because all the beginners have a chance to change the work process and contribute to a better workflow. However, the college students have a different perception of Galp thinking that is a bureaucratic place to work. We created this campaign to change their perception of this brand.

 
 

FIGC - Italian Football Federation (rebranding)

Independent Ideas - Publicis Group, Italy

After having results below what was expected, the Italian Football Federation rebranded the Federation brand and the emblem of the teams as a way to mark a new moment and resume the country's victorious history in this sport so loved by all Italians.

 
 
 

Campaign films and animations:

Crest launch

 

Institutional Manifesto of the Federation

 
 
 

CREATIVES

Chief Executive Officer at Independent Ideas: Alberto Fusignani
Executive Creative Director: Erick Loi
Head of Art: Mattia Errico
Art Director: Mattia Errico, Gianluca Natale, Carlotta Pastorelli
Copywriter: Fernando Aguiar, Francesco Fusi
Direzione Artistica, Music Production & Audio: Maestro Ennio Morricone, Maurizio D’Aniello / InArea & Morelli Costantini
Producer: Pietro Mariani / MoCubico