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Welcome to the family

How could a release from NASA become a worldwide meme and still help to sell a new mobile phone? Welcome aboard to this case.

 
 

Welcome to the family

Fullsix Portugal, Havas Group

Deeply is a traditional surf brand present in Europe in the online sales market. However, it is not just about business because all customers are treated as a part of a big family. Then we decided to turn this feeling into a campaign. It was filmed in the Maldives.

 

New Collection Catalog:

 

Web films campaign:

 

Social media content:

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CREATIVES

Chief Executive Officer at Fullsix Portugal: Filipa Caldeira
Associate Creative Director: Pedro Magalhães
Social Media: Luís Perdigão
Art Director: André Trindade
Copywriter: Fernando Aguiar
Illustrations: Pedro Naves
Producer: Estúdio Imigrante