Reveal your beauty
Legendary, Portugal
New campaign + Rebranding
Skin is an online store in the area of cosmetics and perfumery in Portugal. The brand's concern is to always provide the best service to its customers through personalized assistance. They work for everyone to accept themselves, even with their imperfections. It’s about making visible the genuine beauty that is inside all of us.
Brand Manifesto
Behind every story, every origin, and every skin, there is something unique.
That's why we're here.
For those who look at the mirror looking for acceptance,
For every person who doesn’t think he’s/she’s a role model,
For all those who need to see beauty in imperfections
When you accept yourself, you find out what’s so special about you.
Welcome to the universe of true beauty. Welcome to Skin.
Beauty does not follow standards. Neither do we.
Skin. Reveal your beauty.
Backstage:
Rebranding:
Old brand
New brand
The color palette was designed to try to represent as much as possible the different existing skin tones.
Social media:
Website:
CREATIVES
Chief Executive Officer at Legendary: Hugo Pinto
Associate Creative Director: Inês Félix
Art Director: David Capelas
Copywriter: Fernando Aguiar
Producer: Golpe Filmes