Rico Ferris Wheel
Fleishmann Hillard Brazil, Omnicom Group
Rico is a Brazilian stockbroker. As a strategy to have more visibility and proximity to the general public, they partnered with an important launch in the richest city in Brazil: the largest Ferris wheel in Latin America. Its launch strategy involved several promotional materials on many platforms and also a brand manifesto that restores residents' pride in the city's history.
Brand Manifesto
São Paulo. The city that never stops
A city that lives, works and moves Brazil forward.
From sunrise to sunset Brazilians and immigrants make the economy turn around
and after so much turn around it has a fantastic experience to call its own.
A giant Ferris wheel.
Giant because it’s the only size that expresses what we all are
After all, those who live in this city believe that thinking big is not enough.
It takes huge aspirations.
For all those who see São Paulo beyond a superficial perspective.
For all those who even though they are immigrants, see this city as their own.
For all the tourists who only have eyes for our fun and culture.
And especially for those who glimpse this city better and better.
São Paulo Rico Ferris wheel. Come and see new horizons.
Media Awareness:
Click on the logo to read the news
CREATIVES
CEO - Inpress Group: Kiki Moretti
Executive Director: Alessandro Martineli
Associate Creative Director: Rodrigo Esteves, Adriano Abdalla
Art Director: Fernando Cardamone
Copywriter: Fernando Aguiar